AI powers another quarter as Google, Snap and Reddit report Q3 results

Mounting legal pressure and potential AI competition hasn’t slowed down Google’s ads business — or at least not yet.

On Tuesday, Alphabet reported third-quarter 2024 revenue of $88.3 billion, reflecting a 15% year-over-year increase, driven by strong performance across Google Services. The segment, which includes the company’s ad operations, generated $76.5 billion in revenue — up 13% from the previous year — fueled by gains in Google search and YouTube ads. 

Revenue from “search ads and others” totaled $49.4 billion, rising from $44 billion a year ago, while search ad revenue grew 12%. YouTube ad revenue grew to $8.92 billion, up from $7.95 billion. Verticals like financial services and retail have been especially strong, but Google chief business officer Phillip Schindler told analysts that election-related ads provided a “slight tailwind,” especially for YouTube ads.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.


Publicado

em

por

Tags:

Comentários

Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *