‘A gold rush moment’: Apple’s Reality Pro revives marketers’ AR ambitions 

In classic “Apple phenomenon” style, the tech giant has managed to whip marketers into a frenzy over what seems to be an experimental product with a jaw-dropping price tag of $3,500. They know the technology is far too nascent and its limitations too apparent to get carried away, but they are captivated by its potential. 

“Marketers are going to see the headset as a gold rush moment,” said former Apple executive Matt Robison, who now runs his own marketing agency Robotproof. 

Ok, that’s a bit of a hyperbole, but it’s also true. There were lots of marketers who watched the reveal of the Vision Pro and saw a glimpse of what the future could look like for marketing. 

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