Tag: tendências growth marketing 2023
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Why the best way to drive viral growth to increase retention and engagement
Above: Prosperity Club, one of the first chain letters. This is the type of spikey, bad viral growth you don’t want! Hello readers, Viral growth — specifically the type baked into product features, in the form of invites, sharing, and collaboration — is a topic I’ve been endlessly fascinated by. It’s the central force that…
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What to look for when you’re hiring a Head of Growth
The most frequent question One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? It’s asked often for good reason. Growing your startup’s users and revenue is so critical that it makes sense to hire…
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Why premature scaling fails: The Traction Treadmill
Hi readers, I’m back writing! Well, tweeting mostly, but then developing my points more thoroughly and cross-posting them to my blog. Hope you enjoy this one, which was inspired by a convo I had with Gagan Biyani at Maven about when to scale versus not. Also, a brief announcement: I’ve released the Table of Contents…
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What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago
Hi readers, Boom! I’m back with another — I told you, I’m really back, after 3 years of hiatus focused on the new book. Anywyay, first, I want to thank you for all the outpouring of support and kind notes on my return to writing. And of course, the preorders for my upcoming book THE…
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LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.
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Get Your Team Ready for a Productive Year — Next Level
Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of…
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This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more. The post This day in search marketing history: January 30 appeared first on Search Engine Land.
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Google Merchant Listing Experiences: Tips For Optimizing Product Pages
Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.
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Ad spending forecast to grow 6% in 2023 as digital priorities shift
Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.
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Influencers advertise ‘terrible’ job as their assistant, offering $30-50k to do social media, laundry, cooking, and have ‘no personal life’
An influencer is hiring a social media manager and assistant to work a 60 hours a week or more, and it sounds very demanding.