Categoria: Tendências

Michael Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in different leadership positions.

The creator market’s search for proof.

For now, the overwhelming majority of CTV creator channels simply repurpose content that is also available on other platforms such as YouTube. FAST channel operators using pre-existing creator content as their inventory need to convince advertisers of the value of showing up alongside creators on connected TVs, rather than the already-popular social platforms that have…

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. 

Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel. The post The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform appeared first on Search Engine Journal.

Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes. The post Quality Audiences: Why Lower Traffic Might Be Better appeared first on Search Engine Journal.

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue. The post How AI Search Can Drive Sales & Boost Conversions [Webinar] appeared first on Search Engine Journal.

Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.

The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected?

The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.