Categoria: Tendências

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth. The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal.

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first on Search Engine Journal.

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. 

Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory.

Unik Ernest fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is.

The idea is to change peoples’ minds about what the latest DOOH activations can accomplish, and to distance OOH from other legacy media.

YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators.