Categoria: Tendências
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What Are Meta Keywords? + Why to Avoid Them
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
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Omnicom partners with Amazon and Meta to build on live content and live shopping
Both partnerships will be instrumental in helping the holding company build out its influencer discovery agent
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The DOJ faces growing calls to coordinate Google antitrust remedy efforts
Movement for the Open Web calls on the Justice Department to merge technical committees and coordinate remedies in separate antitrust trials.
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Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?
Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers?
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Disney adds Amazon to its DRAX partnership roster
The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.
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Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.
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Publishers refine Reddit strategies to tap into targeted referral traffic
While the traffic Reddit is sending to publishers’ sites is still very small, it’s growing for some news publishers.
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Cannes Briefing: The Croisette class of the outpaced
While people are here to celebrate the work, they’re also here to figure out what’s actually working.
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Google Adds AI Mode Traffic To Search Console Reports
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports The post Google Adds AI Mode Traffic To Search Console Reports appeared first on Search Engine Journal.
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5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.