Categoria: Tendências
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Your Valet Ticket Is in Your Pocket And That’s the Point
Your Valet Ticket Is in Your Pocket And That’s the Point Most people still picture valet parking as a hurried exchange of keys, a crumpled paper stub, and a tense wait by the curb. That image is overdue for an update. A growing number of hotels and upscale […] The post Your Valet Ticket Is…
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How To Measure AI Search: Current KPIs You Need To Know [Webinar]
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
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Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
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By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors’ hopes, although underlying tensions persist.
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‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
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Liquid Web WordPress Plugin Rebrand Triggers Backlash
A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.
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Google Quietly Changed How Search Terms Are Reported For Some AI Queries
Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.
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Condé Nast CEO: Plan As If Search Traffic Will Be Zero
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.