Categoria: Tendências

A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI. The post 56% Of CEOs Report No Revenue Gains From AI: PwC Survey appeared first on Search Engine Journal.

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal.

Five things that any business can do to increase authoritativeness and earn more links The post Five Things To Do That Will Increase Authoritativeness And Earn Links appeared first on Search Engine Journal.

This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.

Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.

New data shows an increase in AI assistant crawling alongside declining AI model training access. The post More Sites Blocking LLM Crawling – Could That Backfire On GEO? appeared first on Search Engine Journal.

As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.

Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.