Categoria: Tendências

The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.

Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics. The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.

This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first. The post Answer Engine Optimization: How To Get Your Content Into AI Responses appeared first on Search Engine Journal.

Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.

Learn how the agentic web is transforming search into AI-driven action, and why SEOs must adapt beyond traditional optimization. The post Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History appeared first on Search Engine Journal.

Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs. The post Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse appeared first on Search Engine Journal.

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads. The post Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse appeared first on Search Engine Journal.