Categoria: Tendências
-
The case for keeping marketing budgets amid economic uncertainty
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify their business plans to protect their bottom lines. Marketing budgets, even
-
London Calling: 15 Activities to Bookend Your Trip to MozCon
MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.
-
The New Normal
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers. The post The New Normal appeared first on Search Engine Journal.
-
Ask An SEO: How AI Is Changing Affiliate Strategies
In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed. The post Ask An SEO: How AI Is Changing Affiliate Strategies appeared first on Search Engine Journal.
-
What Are Meta Keywords? + Why to Avoid Them
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
-
Omnicom partners with Amazon and Meta to build on live content and live shopping
Both partnerships will be instrumental in helping the holding company build out its influencer discovery agent
-
The DOJ faces growing calls to coordinate Google antitrust remedy efforts
Movement for the Open Web calls on the Justice Department to merge technical committees and coordinate remedies in separate antitrust trials.
-
Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?
Retail media and ad networks are pulling out all the stops at Cannes, but is it enough to woo media buyers?
-
Disney adds Amazon to its DRAX partnership roster
The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.
-
Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.