Categoria: Tendências

If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal.

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still

The platform wants to remain a key tool for organic activity of brands like McDonald’s and Poppi, even as it helps to draw paid investment.

It broadens Best Buy’s lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets.

Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.

Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as “AI grounding.” 

On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) appeared first on Search Engine Journal.

AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. The post Google Confirms New Google Verified Badge for Local Services Ads appeared first on Search Engine Journal.