Categoria: Tendências
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LLM Optimization (LLMO): Get AI to Talk About Your Brand
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
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Yoast SEO WordPress Plugin Adds Support For LLMs.Txt
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt appeared first on Search Engine Journal.
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The Importance of Originality in Content – Why It Matters?
The Importance of Originality in Content – Why It Matters? Do you know what matters the most in content creation? It’s originality. Contrary to what many think, it’s not optional. It’s essential. Every piece of content you create for your audiences must be original. If it’s not, you […] The post The Importance of Originality…
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Mastering the Art of AI and Human Collaboration in Writing
Mastering the Art of AI and Human Collaboration in Writing Writing has always been a creative endeavor tied to human intuition, insight, and storytelling. But in the digital age, a new collaborator has entered the scene: Artificial intelligence. AI-powered tools like Grammarly, StoryLab.ai, and ChatGPT are revolutionizing the […] The post Mastering the Art of…
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Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.
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Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.
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Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.
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The Guardian bets on unified programmatic ad selling as curation gains ground
The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
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Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
At Cannes the ad industry comes to terms with its entertainment ambitions.
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See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.