Categoria: Tendências
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Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The post Google Rolls Out August Spam Update Targeting Search Quality appeared first on Search Engine Journal.
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ChatGPT Vs. Google At Every Stage Of The User Journey
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics. The post ChatGPT Vs. Google At Every Stage Of The User Journey appeared first on Search Engine Journal.
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Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions. The post Perplexity Launches Comet Plus, Shares Revenue With Publishers appeared first on Search Engine Journal.
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Consumer Trust And Perception Of AI In Marketing
The cultural and emotional dynamics shaping how consumers trust AI marketing, and the strategies brands can use to earn it. The post Consumer Trust And Perception Of AI In Marketing appeared first on Search Engine Journal.
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Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Vulnerability in Perplexity’s Comet AI browser enables attackers to access open browser tabs and gain access to sensitive data The post Perplexity Comet Browser Vulnerable To Prompt Injection Exploit appeared first on Search Engine Journal.
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How Law Firms Can Use SEO to Attract High-Value Clients
How Law Firms Can Use SEO to Attract High-Value Clients Law firms today want more than just website traffic from random searches. They need qualified prospects who can afford their services and cases that actually justify the time investment. The challenge is standing out in an increasingly crowded […] The post How Law Firms Can…
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How Perplexity’s new revenue model works, according to its head of publisher partnerships
Perplexity is opening up a pool of $42.5 million to publishers. Here’s how the new revenue model that’s part of the Comet Plus subscription works, according to Perplexity’s head of publisher partnerships.
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Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.
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Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown
The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.
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Inside the C-Suite: Complex’s new app is the future of its business, CEO says
Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.