Categoria: Tendências

Why Google’s focus on AI products is weakening traditional spam enforcement and reshaping risk for legitimate publishers and SEOs. The post Why Google’s Spam Problem Is Getting Worse appeared first on Search Engine Journal.

User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins. The post How To Track User Journey In GA4 To Make SEO Wins More Visible appeared first on Search Engine Journal.

Google’s core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check. The post Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates appeared first on Search Engine Journal.

Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.

David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.

Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.

Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs. The post Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report appeared first on Search Engine Journal.

Andrew Reece, Chief AI Scientist, BetterUp The introduction of AI agents into the corporate workforce is not like other technology disruptions. Unlike previous automation, agents are empowered to act autonomously on a user’s behalf, which means work decisions will no longer be entirely made by humans. This represents an enormous leadership challenge. How do managers