Categoria: Tendências

As ad dollars pour into Fortnite, creators warn that advertisers may be overspending. Five Fortnite creators and talent managers told Digiday that they believe brands are overspending on the platform by focusing their efforts on custom-branded maps, rather than integrations into pre-existing popular experiences.

From AORs to affiliate programs, marketers are institutionalizing the creator economy — and creators are now at the center.

Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. The post Google: AI Mode Sees “Big Improvements” On STEM Queries appeared first on Search Engine Journal.

The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts?

Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared SEO strategies he’s prioritizing for this search and AI era.

Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. WPP’s board hopes Cindy Rose has her own answer.

As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status.

Tariffs are fueling a secondhand shopping boom, with platforms like ThredUp, Depop and OfferUp reporting record growth, new users and increased engagement. Now, they’re under pressure to retain cost-conscious shoppers.

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities. The post How to Use Google Ads Performance Max Channel Reporting appeared first on Search Engine Journal.