Categoria: Tendências
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Google: Your Login Pages May Be Hurting Your SEO Performance
Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup. The post Google: Your Login Pages May Be Hurting Your SEO Performance appeared first on Search Engine Journal.
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AI Search Sends Users to 404 Pages Nearly 3X More Than Google
AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links. The post AI Search Sends Users to 404 Pages Nearly 3X More Than Google appeared first on Search Engine Journal.
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Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut? The post Let’s Look Inside An Answer Engine And See How GenAI Picks Winners appeared first on Search Engine Journal.
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Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads?
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today. The post Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? appeared first on Search Engine Journal.
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Google Antitrust Case: AI Overviews Use FastSearch, Not Links
Google antitrust case shows that AI Overviews does not use links in its ranking algorithm The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.
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8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves. The post 8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 appeared first on Search Engine Journal.
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Media Briefing: DOJ’s Google search trial remedies fall flat for publishers
The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.
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Media agencies hope to drive down costs as Walmart opens up DSP roster
As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.
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In earnings reports, fashion brands clock fallout from tariffs and tease holiday plans
The fashion industry — like much of retail — remains on somewhat shaky ground when it comes to predicting demand and sales.
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On Amazon, the ‘Made in USA’ boom fizzles as price wins out
New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.
