Categoria: Tendências

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.

At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.

The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.

Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant. The post YouTube Tests AI Features To Improve Search & Discovery appeared first on Search Engine Journal.