Categoria: Tendências
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Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.
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Future’s Jon Steinberg shares his philosophy on AI content licensing deals
Why Future hasn’t inked a content licensing deal with an AI tech company … yet.
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Use AI Overviews Like The Experts: Techniques For SEO Success
Join us LIVE on August 28th and learn expert strategies to succeed with AI Overviews in this new search environment. The post Use AI Overviews Like The Experts: Techniques For SEO Success appeared first on Search Engine Journal.
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Google’s John Mueller On Removing Unwanted Content From Search
Google’s John Mueller offers advice on removing unwanted content from search results, such as online articles about past incidents. The post Google’s John Mueller On Removing Unwanted Content From Search appeared first on Search Engine Journal.
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How publishers reduce the risk of political ads to drive revenue
Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking.
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13 Essential On-Page SEO Factors You Need To Know
Discover the importance of on-page SEO factors for search visibility. From website architecture to content optimization, learn how to improve your rankings. The post 13 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.
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How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.
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Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success
Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI. The post Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success appeared first on Search Engine Journal.
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How Adidas’ avatar launch signals the brand’s continued confidence in Web3
Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms.”
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‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands.