Categoria: Tendências
-
Leadership Qualities in Tech
Leadership Qualities in Tech We hear it all the time: “she is a born leader”, “people follow him naturally”. From kindergarten to grad school and beyond there are some people who seem to naturally possess qualities that make them confident to lead, and others happy to follow […] The post Leadership Qualities in Tech appeared…
-
Google SGE Organic Traffic Impact Divided By Verticals [Data Study]
Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic Traffic Impact Divided By Verticals [Data Study] appeared first on Search Engine Journal.
-
Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.
-
Hit By The Core Algorithm? 5 Factors To Be Aware Of
Five insights shared by Googlers that can be helpful for those wanting to reverse lost rankings The post Hit By The Core Algorithm? 5 Factors To Be Aware Of appeared first on Search Engine Journal.
-
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.
-
More companies like Continental, EY are offering employees a chance to work abroad to retain them
People who have been on a mobility assignment stay with EY longer, with an average 15% higher retention rate compared to their peers.
-
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
-
Canva’s CMO Zach Kitschke talks taking the Australian design platform’s user base
Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base.
-
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands.
-
How to Create an Email List and Use It for SEO
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.