Categoria: Tendências
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Gale immerses clients into social beyond just media buys — will it pay off?
Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, Gale’s immersive social culture unit leverages all social elements in rapid turnaround fashion to launch clients’ new brands or expand them into new markets.
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After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.
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Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.
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Why Washington State is investing in a new kind of voter education campaign
The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.
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CMOs Called Out For Reliance On AI Content For SEO
A discussion posted to LinkedIn criticizing CMOs reliant on AI-generated content for SEO received strong support from the SEO community The post CMOs Called Out For Reliance On AI Content For SEO appeared first on Search Engine Journal.
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Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing. The post Google Gemini Now Accessible From Chrome Address Bar appeared first on Search Engine Journal.
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Google Debunks Outbound Links For SEO
Google’s John Mueller debunks the idea that linking out is good for SEO The post Google Debunks Outbound Links For SEO appeared first on Search Engine Journal.
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Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. The post Google Relaunches AI Image Creation With New Safeguards appeared first on Search Engine Journal.
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The state of ad creative: The evolution of production and optimization in the age of AI and automation
This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance.
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Ask An SEO: How To Find The Right Long-tail Keywords For Articles
Struggling to find long tail keywords for your articles? Learn how to avoid keyword cannibalization and find the perfect keywords using non-traditional research tools. The post Ask An SEO: How To Find The Right Long-tail Keywords For Articles appeared first on Search Engine Journal.
