Categoria: Tendências
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TV networks embrace AI at the upfront to improve audience targeting and commerce
Legacy networks and digitally native streaming platforms are adding AI features to find and reach new audiences with targeted ads.
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How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs.
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Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.
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Transparency shift: CMOs navigate new norms in agency profit models
Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.
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ChatGPT To Surface Reddit Content Via Partnership With OpenAI
Reddit partners with OpenAI to integrate content into ChatGPT. The post ChatGPT To Surface Reddit Content Via Partnership With OpenAI appeared first on Search Engine Journal.
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TikTok Trends 2024: The Most Important Trends To Watch
Stay up-to-date with the latest TikTok trends and memes. Discover how TikTok influences other social media platforms and find inspiration for your content. The post TikTok Trends 2024: The Most Important Trends To Watch appeared first on Search Engine Journal.
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How to Prepare for an SEO Conference, Including MozCon
Looking to make the most out of your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let’s…
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How to Prepare for an SEO Conference, Including MozCon
Looking to make the most out of your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let’s…
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What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
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Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success
Find out what the day to day of an SEO consultant looks like and the most important considerations if you are becoming one. The post Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success appeared first on Search Engine Journal.