Categoria: Tendências
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Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Publishers check in on their programmatic businesses.
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Mod Op makes its largest agency acquisition as it expands AI, creative services
Independent digital agency Mod Op this week combined with Canadian creative digital agency Evans Hunt as it grows artificial intelligence and creative offerings.
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Advertisers don’t seem too tempted by Meta putting ads on Threads
Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.
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Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.
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How partnerships between athletes and brands are beginning to resemble influencer deals
Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs.
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Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.
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Surprising Search Behavior Teaches This Important Lesson
How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.
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The 11 Known Google Business Profile Fields That Impact Your Rank
In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank.
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Mobile App Marketing 101: How to Reach Your Audience
Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
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How to Do PPC Keyword Research for Your Ad Campaigns
Learn how to do PPC keyword research to find the most profitable keywords for your ad campaigns.