Categoria: Tendências
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Media Briefing: Why business publishers are finding value in social video ad revenue
Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up.
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Digital OOH’s growth has media agencies make more use of its data and measurement options
With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data.
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Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports.
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Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future,…
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As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
The European homewares and garden retailer said in-house AI pilots have been successful.
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Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos
Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai una de las empresas que se benefician de las estrategias multiculturales, reportando recientemente un aumento del 12% en ventas con respecto al año anterior. “Atraer al público latino, sobre todo a la generación más joven, es algo más
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La asociación de Google con McLaren marcha sobre ruedas a ritmo de Maluma
La escudería McLaren tiene en la mira el Grand Prix de Canadá a disputarse este próximo de 9 de junio, con el piloto Lando Norris detrás del volante en su reciente victoria en Miami, la marca ha aprovechado su apogeo en EE.UU. acelerando a fondo su asociación con Google. El engranaje de los avances tecnológicos
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MozCon 2024: Britney Muller On How To Use Gen AI In Marketing
AI expert Britney Muller guides marketers through leveraging generative AI by utilizing its strengths while mitigating bias and limitations. The post MozCon 2024: Britney Muller On How To Use Gen AI In Marketing appeared first on Search Engine Journal.
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That’s a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
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Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak”
At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate. The post Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak” appeared first on Search Engine Journal.