Categoria: Tendências
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Google Quietly Fixed Site Names In Search Results
Google fixed a longstanding issue with site names not showing correctly in the search results when inner pages were ranked The post Google Quietly Fixed Site Names In Search Results appeared first on Search Engine Journal.
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Google On How It Manages Disclosure Of Search Incidents
Google reveals the internal decision-making process for public disclosing incidents that affect search, crawling and indexing The post Google On How It Manages Disclosure Of Search Incidents appeared first on Search Engine Journal.
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The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
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Why Brands May Be Saying Less But Not Doing Less for Pride Month
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?
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Bluehost Launches AI WordPress Website Creator
Bluehost launches an AI Site Creator that puts creating professional WordPress websites within reach of anyone The post Bluehost Launches AI WordPress Website Creator appeared first on Search Engine Journal.
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15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal.
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How Sonos plans to market its new Ace high-end headphones in a noisy category
The longtime speaker leader has a plan for competing in the crowded category while also reaching new audiences.
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How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars
U.S. Bank recently turned to AI for research and focus group testing for its new creative.
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How AI’s energy needs conflict with media agencies’ carbon reduction efforts
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block.
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How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
EFG has collaborated with game publishers for years, these ties have grown much deeper in 2024. At the moment, whether directly or through its operating partnership with the Esports World Cup (EWC), EFG administers leagues and events for prominent publishers such as Activision Blizzard and Riot Games.