Categoria: Tendências
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AI Briefing: What transparency could look like for AI-powered brand safety tech
Industry insiders have more questions about AI brand-safety tools including what works, what doesn’t and what advertisers are paying for.
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Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide?
At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves.
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Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon.
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Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls
The Trade Desk’s Jeff Green insists Google’s cookie U-turn’ is good for the open internet’ amid a chorus of ‘keep calm and carry on.’
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Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” explained Jones.
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Google Warns: URL Parameters Create Crawl Issues
Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.
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Google’s Mixed Messages: Does Googlebot Really “Follow” Links?
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.
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Creating Value And Content Across Multiple City And Area Service Pages
Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI. The post Creating Value And Content Across Multiple City And Area Service Pages appeared first on Search Engine Journal.
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Combating Thin Content: How to Identify and Fix It
Thin content refers to website pages that offer visitors little or no value, even if they have a high word count.
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15 Best PPC Tools for Research, Automation, and More
Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.
