Categoria: Tendências
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Overheard at The IAB Tech Lab Summit
AI speculation helps hope spring eternal while privacy concerns derail the tech investments from some of the industry’s largest titans.
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Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes
Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues could mean less of a headache for Riot’s esports department, which was hit by layoffs earlier this year.
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Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in…
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How a work platform redesigned BuzzFeed’s former offices after moving in
Work platform Monday.com now occupies the former office space of BuzzFeed.
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While Meta, X step back from publishers, TikTok sees them as an opportunity
While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.
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Beyond the rosé: Navigating Cannes Lions as a sober attendee
For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it.
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Vulnerabilities In WooCommerce And Dokan Pro Plugins
Vulnerability alert for WooCommerce plus a critical vulnerability rated 10/10 patched in Dokan Pro WooCommerce plugin The post Vulnerabilities In WooCommerce And Dokan Pro Plugins appeared first on Search Engine Journal.
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Google Warns Of Quirk In Some Hreflang Implementations
Google identifies a quirk in some hreflang implementations and updates documentation to make it more widely known The post Google Warns Of Quirk In Some Hreflang Implementations appeared first on Search Engine Journal.
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Want More Clicks? Use Simple Headlines, Study Advises
New study shows simpler headlines with common words can increase reader clicks and engagement. The post Want More Clicks? Use Simple Headlines, Study Advises appeared first on Search Engine Journal.
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How signal collaboration is unlocking the power of publisher first-party data
As the value of legacy identifiers declines, publishers are rethinking their advertising strategies and seeking alternative ways to demonstrate the value of their hard-earned audiences. The change underway has significantly impacted the addressability of these audiences and made it more challenging for publishers to monetize their content effectively. In response, publishers are activating their first-party
