Categoria: Tendências

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance. The post Why Google Ads Fails B2B (And How to Fix It) appeared first on Search Engine Journal.

Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in for a peek behind the curtain at how she’s leveling up creator content.

TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight. The post Relying Too Much On AI Is Backfiring For Businesses appeared first on Search Engine Journal.

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.