Categoria: Tendências

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell. The post Google Gemini Gains Share As ChatGPT Declines In Similarweb Data appeared first on Search Engine Journal.

Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system. The post Google: AI Overviews Show Less When Users Don’t Engage appeared first on Search Engine Journal.

AI answers aren’t neutral by design, and this breakdown shows where preference forms and how it reshapes modern discovery. The post Being Right Isn’t Enough For AI Visibility Today appeared first on Search Engine Journal.

In this article, we find out if there’re any differences between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing. The post Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? appeared first on Search Engine Journal.