Categoria: Tendências
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Publishers and advertisers face new AI agent oversight hurdles
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.
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WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.
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3 Different Ways To Do Bulk Updates On WordPress
A step-by-step guide to bulk updating WordPress posts, plugins, and products — safely, quickly, and without breaking your site. The post 3 Different Ways To Do Bulk Updates On WordPress appeared first on Search Engine Journal.
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Why AI Content Creators Fail at SEO: 5 Fixes That Actually Work
Why AI Content Creators Fail at SEO: 5 Fixes That Actually Work Your AI content strategy is producing more content than ever, so why isn’t your organic traffic growing? Despite having access to powerful AI tools like StoryLab.ai that can generate unlimited content at lightning speed, many content […] The post Why AI Content Creators…
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How do you generate prompts for tracking LLM performance?
How do you generate prompts for tracking LLM performance?
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Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
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‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.
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Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk.
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When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.
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DEI work continues – if covertly – people managers emphasize
Companies are grappling with how to preserve the essence of DEI work under changed circumstances.