Categoria: Tendências

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console. The post Google Modifies Search Results Parameter, Affecting SEO Tools appeared first on Search Engine Journal.

Court rulings enable WP Engine to proceed with nine claims and are given the chance to amend five others. The post WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit appeared first on Search Engine Journal.

The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment. The post The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success  appeared first on Search Engine Journal.

AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.

Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier. The post When Advertising Shifts To Prompts, What Should Advertisers Do? appeared first on Search Engine Journal.

The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny. 

These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

Discord isn’t a broadcast platform – it’s built around tight-knit servers where people spend hours chatting, sharing, and building culture.

Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.