Categoria: Tendências

Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports. The post SEO Reports: Which Metrics Matter & How To Use Them Well appeared first on Search Engine Journal.

CleanTalk Anti-Spam WordPress plugin allows unauthenticated hackers to upload plugins to launch attacks The post WordPress Anti-Spam Plugin Vulnerability Hits 200k+ Sites appeared first on Search Engine Journal.

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful solution to this challenge. They offer a far more

Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls appeared first on Search Engine Journal.

Judge is inclined to grant preliminary injunction in WP Engine’s federal lawsuit against Automattic but one more hurdle remains The post WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction appeared first on Search Engine Journal.

In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting. 

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.

Media buyers will be experimenting with new formats over the long weekend. 

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.