Categoria: Tendências
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As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI.
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Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.
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A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
This latest upfront cycle served as “a reset year” for streaming ad pricing, the agency investment chief said on the Digiday Podcast.
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Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego is recruiting to boost in-house media capabilities.
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Google Explains How Cumulative Layout Shift (CLS) Is Measured
Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals. The post Google Explains How Cumulative Layout Shift (CLS) Is Measured appeared first on Search Engine Journal.
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Brand Partnerships: Examples and How to Get Started
Understand how brand tracking can help you catch market trends, respond to consumer sentiment, and keep your brand competitive.
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Why Data Integration is the Key to Smarter Marketing Decisions?
Why Data Integration is the Key to Smarter Marketing Decisions? The ability to make informed marketing decisions is more crucial than ever. As organizations collect vast amounts of data from various sources, the challenge lies in effectively integrating this information to derive actionable insights. Data integration not only […] The post Why Data Integration is…
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How YouTube Influencers Can Boost Your Brand and Drive Sales
How YouTube Influencers Can Boost Your Brand and Drive Sales YouTube has transformed from a platform for entertainment into a powerful marketing tool for brands. With millions of active users and diverse content creators, partnering with YouTube influencers can significantly enhance your brand visibility and drive sales effectively. […] The post How YouTube Influencers Can…
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When In Your Digital Marketing Journey Should You Start Doing Schema Markup
Find out how this strategy can improve your SEO performance and drive more accurate and quality traffic to your site. The post When In Your Digital Marketing Journey Should You Start Doing Schema Markup appeared first on Search Engine Journal.
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Yoast SEO: A Beginner’s Guide to the WordPress Plugin
Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.