Categoria: Tendências

People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. The post YouTube Monetization Updates Across Long-Form, Shorts, & Live appeared first on Search Engine Journal.

Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a

Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. The post YouTube Adds Title A/B Testing And “Ask Studio” Analytics appeared first on Search Engine Journal.