Categoria: Tendências

The CEO and architect of Omni departs, hinting at pending changes as Omnicon continues $13.5 billion IPG takeover bid. 

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine Journal.

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.

The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however.

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. The post TikTok Denies Report Claiming It’s Building a Standalone US App appeared first on Search Engine Journal.