Categoria: Tendências
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Embrace the Valuable Friction Between Creativity and Technology
Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
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How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
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How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.
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TikTok becomes the new water cooler, as workers vent about their jobs online
Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs.
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Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
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Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
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Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social
Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.
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Google’s Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.
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Google Expands Travel Feeds In Search Ads
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results The post Google Expands Travel Feeds In Search Ads appeared first on Search Engine Journal.
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Influencer Marketing Strategies for Success in 2024
Influencer Marketing Strategies for Success in 2024 Have you ever scrolled through social media and seen one of your favourite content creators talking about some product? Before you know it, you’re clicking the link to learn more. This is influencer marketing in action. Nowadays, people are more likely […] The post Influencer Marketing Strategies for…
