Categoria: Tendências
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Confessions of a media buyer on Google’s stranglehold on the industry
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
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Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
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Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
Until earlier this month, these tensions mainly simmered behind closed doors, limited to internal disputes within the trade group, said two ad execs.
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How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
Siren’s in-depth influencer marketing ads have put a spotlight on paid relationships in a way that has made some online hobbyists uncomfortable.
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How Page Performance Hurts UX & How You Can Fix It
Poor page speed reduces conversions, degrades trust, and lowers rankings. Learn how to troubleshoot page performance without endless trial and error. The post How Page Performance Hurts UX & How You Can Fix It appeared first on Search Engine Journal.
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Wrong Direction: Google’s Leadership Shakeup Long Time Coming
Find out about the latest changes in Google’s leadership team and the potential implications for its strategy and direction. The post Wrong Direction: Google’s Leadership Shakeup Long Time Coming appeared first on Search Engine Journal.
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Beyond SEO: Why Search Data Is Powerful Market Intelligence Data
Explore new ways to use search data. Let’s talk sources, which data to pull, and how to use it to arrive at powerful insights, fast. The post Beyond SEO: Why Search Data Is Powerful Market Intelligence Data appeared first on Search Engine Journal.
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Google’s Answer on Ideal Content Length for SEO
John Mueller’s answer about the ideal length for content challenged SEOs to rethink their content strategy. The post Google’s Answer on Ideal Content Length for SEO appeared first on Search Engine Journal.
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How to Optimize Your Website for SEO: A Beginner’s Guide
Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.
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Embrace the Valuable Friction Between Creativity and Technology
Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
