Categoria: Tendências
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Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition
Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.
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Marketers warm to AI, but creative challenges and legal risks still loom
Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.
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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.
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Inside Bloomberg Media’s survival guide for the AI era
The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.
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How to Claim, Verify, and Manage Google Business Profiles at Scale
Struggling to manage dozens of Google Business Profiles? Learn how to claim, verify, and manage Google Business Profiles at scale. This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an efficient system for multi-location businesses.
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How media companies are escaping the digital ad tech maze to meet the demand for cross-platform campaigns
As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.
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Google Discover Adds Social Media Posts & Follow Buttons
Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts & Follow Buttons appeared first on Search Engine Journal.
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How To Measure Brand Marketing Efforts (And Prove Their ROI)
Stronger brand signals mean stronger results. See how to measure brand marketing’s business value. The post How To Measure Brand Marketing Efforts (And Prove Their ROI) appeared first on Search Engine Journal.
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How To Win Brand Visibility in AI Search [Webinar]
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win Brand Visibility in AI Search [Webinar] appeared first on Search Engine Journal.
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Google Is Hiring An Anti-Scraping Engineering Analyst
Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine Journal.