Categoria: Tendências
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Vista Equity Partners’ TripleLift implements ‘significant’ layoffs
The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies.
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The next browser wars are here — and AI wants the ad dollars too
Perplexity and OpenAI are getting ready to take on Google’s Chrome, but will need a solid ad business to keep their browsers ticking along.
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Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
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‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
The business of being a creator isn’t a solo show. They have become full-on productions.
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WTF is ‘Google Zero’?
The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.
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What Is Paid Media: The Different Types & Examples
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.
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What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate.
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Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for. The post Google’s Advice On Hiring An SEO And Red Flags To Watch For appeared first on Search Engine Journal.
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Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.
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What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.