Categoria: Tendências
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Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of the singer.
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Employers that downsized office space say they now need to expand with hybrid work
Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year.
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Media Briefing: How publishers spent summer 2024
How the digital media industry spent summer 2024.
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Social media platforms fuel AI ad rush with new creative tools
The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images.
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Sins of an Agency: Parting Ways With Our Biggest Client
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision
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How New Chrome AI Feature Challenges SEO To Evolve
Chrome’s new AI History feature shows that AI is diversifying traffic sources and SEO must evolve in response The post How New Chrome AI Feature Challenges SEO To Evolve appeared first on Search Engine Journal.
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WordPress Just Locked Down Security For All Plugins & Themes
WordPress announces two security improvements that will reinforce the integrity of all plugins and themes The post WordPress Just Locked Down Security For All Plugins & Themes appeared first on Search Engine Journal.
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YouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. The post YouTube Rolls Out New Shorts Thumbnail Editing Features appeared first on Search Engine Journal.
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Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey shows the strategies you need to know to increase Black Friday/Cyber Monday sales volume The post Survey Shows Ecommerce Strategies For 2024 Holiday Season appeared first on Search Engine Journal.
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Google’s AI Overviews Slammed By News Publishers
Google’s AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers. The post Google’s AI Overviews Slammed By News Publishers appeared first on Search Engine Journal.
