Categoria: Tendências
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Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that will bring them their A teams and innovative solutions.
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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Women’s sports drew increased ad spend in 2024. Did that boost sports media spend overall?
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Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
We rounded up the biggest trends of the year, based on the data that resonated the most with our readers.
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Google CEO Describes A 2025 Beyond A Search Box
Google CEO outlines 2025 plan to make AI apps like Gemini the interface for how users search. What does it mean for publishers and SEO? The post Google CEO Describes A 2025 Beyond A Search Box appeared first on Search Engine Journal.
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Google Gemini Deep Research May Erode Website Earnings
Google’s Gemini Deep Research erodes website earnings by removing the need for consumers to visit review sites. The post Google Gemini Deep Research May Erode Website Earnings appeared first on Search Engine Journal.
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7 Advanced SEO Tips to Dominate the Search Rankings in 2025: Informed by Our Biggest Clients
Between AI, Reddit, and more frequent algo updates, Google search engine optimization (SEO) is changing rapidly. But SEO isn’t declining in effectiveness–it’s just evolving. The companies we work with–like SentinelOne, HiBob, and a public healthcare company with 17 million monthly organic visitors (sorry, NDA)–are all crushing… The post 7 Advanced SEO Tips to Dominate the…
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ChatGPT Search Manipulated With Hidden Instructions
ChatGPT Search could be manipulated with instructions and text hidden on web pages The post ChatGPT Search Manipulated With Hidden Instructions appeared first on Search Engine Journal.
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Google Explains How CDNs Impact Crawling & SEO
Google’s new documentation explains how using a CDN can negatively impact crawling The post Google Explains How CDNs Impact Crawling & SEO appeared first on Search Engine Journal.
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Matt Mullenweg: What Drama Can I Create In 2025?
Mullenweg’s Reddit discussion about 2025 WordPress drama inspires nearly 600 responses The post Matt Mullenweg: What Drama Can I Create In 2025? appeared first on Search Engine Journal.
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Why Snapchat Should Be Part of Your Brand’s Marketing Mix
Why Snapchat Should Be Part of Your Brand’s Marketing Mix Snapchat offers unique features that can boost your brand’s visibility and engagement with younger audiences. As an app primarily used by Gen Z and millennials, it provides marketers with fresh opportunities. Its creative tools, such as filters and AR lenses, […] The post Why Snapchat Should…