Categoria: Tendências

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.

When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there’s room for competition in the space, and industry members want that competition to come from Amazon.

Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.

Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful. For instance, finalists Illumination, Universal Pictures and Amazon embraced

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.  A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental

Explore the latest data on AI Overviews, revealing key insights into domain visibility, citation patterns, and optimization strategies essential for SEO success. The post AI On Innovation: Analysis Of +546,000 AI Overviews appeared first on Search Engine Journal.

Learn essential steps for social media content creation and discover tools for your workflow.

Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights. The post Winning At Bidding: Tips For Effective Google Shopping Bid Management appeared first on Search Engine Journal.