Categoria: Tendências

Omnicom leans into AI, navigating the costs and trade-offs of automation.

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.

The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM crawler monetization, before pitching to the AI companies.

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.

YouTube is benefitting from prevailing winds propelling marketers toward brand spending.

Malware Malware Scanner plugin with over 10,000 installations hit with high severity vulnerability with no fix currently offered. The post WordPress Malware Scanner Plugin Contains Vulnerability appeared first on Search Engine Journal.

Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product. The post Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services appeared first on Search Engine Journal.

WordPress released version 6.8.2, which fixes 35 issues and ends security support for versions 4.1 through 4.6 The post WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites appeared first on Search Engine Journal.

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. The post Google Updates Search Analytics API To Clarify Data Freshness appeared first on Search Engine Journal.

In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility. The post Topic-First SEO: The Smarter Way To Scale Authority appeared first on Search Engine Journal.