Categoria: Tendências
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Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool
Wix announced a new tool that reports AI visibility, benchmarks competitors, and tracks AI-driven queries and traffic The post Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool appeared first on Search Engine Journal.
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Why traditional monetization tactics are costing publishers revenue
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and
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Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks. The post Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers appeared first on Search Engine Journal.
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Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works. The post Google Search Can Now Call Local Businesses Using AI appeared first on Search Engine Journal.
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Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.
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The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google’s HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.
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Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. The post Confirmed CWV Reporting Glitch In Google Search Console appeared first on Search Engine Journal.
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AI is reshaping Omnicom’s workflow. Its revenue model may be next
Omnicom leans into AI, navigating the costs and trade-offs of automation.
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CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.