Categoria: Tendências

If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.

Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal.

Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.

Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal.

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets.

The cross-media measurement initiative is supported by advertisers who will own the data and insights it will create. Trials are underway. 

How the DOJ and Google will argue their cases in the remedies phase in a battle that could result in a forced sell-off.

At a time where publisher referral traffic is more volatile, The Sun is leaning hard into monetizing original video shows and growing its CTV presence.

Inside the early bet Hearst and Amazon are making on publisher data.

Leagues are inviting creators on to the pitch in a bid to draw younger viewers, but taking care not to run foul of rights holders.