Categoria: Tendências

Get a comprehensive guide on using meta robots tags and robots.txt to control how search engine crawlers interact with your website. The post A Guide To Robots.txt: Best Practices For SEO appeared first on Search Engine Journal.

Learn how to perform market research that can ensure your startup’s success with our detailed guide.

Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.

Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.

Agencies discussed diversity strategies in the face of clients starting to pull back on their initiatives.

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years.

Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps Down appeared first on Search Engine Journal.

Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want. The post Google Warns Against Over-Reliance On SEO Tool Metrics appeared first on Search Engine Journal.