Categoria: Tendências
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Winning the attention game: How brands are thriving in gaming’s immersive worlds
Melinda Spence, head of measurement and insights, Activision Blizzard Media Attention has become one of the most valuable yet elusive resources for brands. With consumers engaging with multiple screens, platforms and content streams simultaneously, capturing and sustaining attention has never been more essential. Amid this competition, one medium stands out for its ability to hold
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17 Powerful Marketing Campaign Examples to Prepare for 2025
Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.
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Ask An SEO: Why Are My Pages Discovered But Not Indexed?
Identify the reasons why your pages are reported as “Discovered – currently not indexed” by Google Search Console and how to get them indexed. The post Ask An SEO: Why Are My Pages Discovered But Not Indexed? appeared first on Search Engine Journal.
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What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
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How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.
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What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.
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How To Set Up a Content Scoring Process for Better Decisions
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
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Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.
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The evolution of the great ‘curation’ tussle in ad tech
“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.
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Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.
