Categoria: Tendências
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Spotify tunes up its ad tech as it looks to attract even more ad dollars
The music-streaming service confirms it is building its own SSP, heralding the further rise of mini-walled gardens.
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Overheard at DMBS: The problem with scope creep — and how to get over it
When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon, agencies groan. But there are useful solutions to mitigating scope creep.
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England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
Following Portuguese soccer star Cristiano Ronaldo’s moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.
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Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
Thus far, the bulk of JOGO’s revenues have come through players’ engagement with its games, rather than by charging marketers thousands of dollars to develop and build bespoke branded game worlds.
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YouTube Analytics Adds Real-Time Format Filtering
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and live content. The post YouTube Analytics Adds Real-Time Format Filtering appeared first on Search Engine Journal.
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25 Best Examples Of Effective FAQ Pages
FAQ pages done right: Create a central hub that provides fast access to your company’s most recurring questions. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.
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Google On Diagnosing Multi-Domain Crawling Issues
Google Search Advocate assists with diagnosing crawling issues, recommends checking shared infrastructure when multiple domains are affected. The post Google On Diagnosing Multi-Domain Crawling Issues appeared first on Search Engine Journal.
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Google Revises URL Parameter Best Practices
Google updates Search documentation with standardized URL parameter guidelines, recommending “=” and “&” for optimal website crawling. The post Google Revises URL Parameter Best Practices appeared first on Search Engine Journal.
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Google Now Recommends Higher Resolution Favicons
Google is now recommending higher resolution favicons. Review these changes to keep your SEO up to date. The post Google Now Recommends Higher Resolution Favicons appeared first on Search Engine Journal.
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Perplexity faces new legal pressure even as it attempts to win over publishers and advertisers
The AI search startup is facing a new lawsuit from The Wall Street Journal and The New York Post over copyright and trademark issues. But it’s also making progress with ad-revenue share deals.
