Categoria: Tendências

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.

When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether.

Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight.

This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.

The creator economy is gearing up for a lot of change over the next year – from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.

Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025.

A recent study looked at 892 migrations to find out how long it takes for organic traffic to recover after a domain migration. The post How Long Should An SEO Migration Take? [Study Updated] appeared first on Search Engine Journal.

TikTok’s “What’s Next” report reveals key trends shaping social media marketing in 2025. The post TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers appeared first on Search Engine Journal.

Google’s Martin Splitt explains rendering strategies, their impact on SEO, and how to optimize websites for search engines. The post How Rendering Affects SEO: Takeaways From Google’s Martin Splitt appeared first on Search Engine Journal.