Categoria: Tendências
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Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them.
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Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
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Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.
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Dance creators believe YouTube left them behind amid its Shorts push
YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it’s too late.
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Google Business Profile Update: QR Codes For Review Pages
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page. The post Google Business Profile Update: QR Codes For Review Pages appeared first on Search Engine Journal.
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How Google, ChatGPT, & DeepSeek Handle YMYL Searches
A new study examines how AI search tools vary in handling health, legal, and political topics. The post How Google, ChatGPT, & DeepSeek Handle YMYL Searches appeared first on Search Engine Journal.
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Sources: T-Mobile has held talks to buy location-based ad startup Blis
The telco looks to inorganic growth to further its advertising ambitions, with deal announcement expected imminently.
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5 Ways To Improve LinkedIn Engagement with Visual Content
5 Ways To Improve LinkedIn Engagement with Visual Content LinkedIn is not just about text-based posts and professional networking. Adding eye-catching visuals to your strategy grabs attention, drives interaction, and makes your profile memorable.There are a few ways to handle this. Since people scroll fast and great visuals slow them […] The post 5 Ways…
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CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes. The post CheggMate appeared first on Search Engine Journal.
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.