Categoria: Tendências

SERP stands for search engine results page and refers to the results Google shows after you run a search.

World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve. The post 39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns appeared first on Search Engine Journal.

Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes. The post Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic appeared first on Search Engine Journal.

What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.

AI was yet again top of mind in Vegas, with companies showcasing more practical applications.

Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious. 

The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year.

Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that.

Entertainment production companies are working with marketers to prepare their content studios.

As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.