Categoria: Tendências

Social media SEO involves improving your social presence to appear across multiple search surfaces.

Which marketing tasks should you automate, and which should you protect? The answer could define your team’s capabilities for the next decade. The post What Not To Automate With AI: The SEO Deskilling Trap appeared first on Search Engine Journal.

Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What Is The Agentic Web? appeared first on Search Engine Journal.

Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.