Categoria: Tendências

Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems that

Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl.  It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has

Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.

Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

Social media SEO involves improving your social presence to appear across multiple search surfaces.