Categoria: Tendências

Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.

While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy. 

While launching an ad business might be good for the AI platform’s bottom line, it could cause some users to jump ship as a result.

Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.

Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.

TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.

Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal.

Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.