Categoria: Tendências

This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s senior editor Ronan Shields, step back and dissect what’s really happening.

PPC for luxury fashion requires a strategic approach that considers unique audience behaviors, extended purchase journeys, and data-driven decision-making to maximize performance and long-term growth. The post Measuring PPC Performance In The Luxury Fashion Space appeared first on Search Engine Journal.

Drive revenue with social commerce. Find out how social media platforms have become an essential channel for marketers to engage and convert customers. The post Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms appeared first on Search Engine Journal.

One quarter, you’re the king of the open internet; the next, you’re fending off existential doubts. The Trade Desk is learning this the hard way.

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

Advertisers are split on whether to double down or cash out — but enough have walked away to affect CPMs.

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.