Categoria: Tendências
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Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
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Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.
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Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.
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Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
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As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
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Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
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Meta’s Threads ads arrive fast, but advertisers move at their own pace
Threads ads are here, and so is the predictable wave of testing.
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Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth. The post Google’s AI Overviews Reach 1.5 Billion Monthly Users appeared first on Search Engine Journal.
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How brand safety tools are evolving into growth drivers
Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists has matured into a new generation of tools powered by AI. These systems now integrate natural language processing, computer vision, machine learning and large language models to understand content at a far deeper
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YouTube Tests AI Overviews In Search Results
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches. The post YouTube Tests AI Overviews In Search Results appeared first on Search Engine Journal.