Categoria: Tendências
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Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new business.
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Episode 3 From baby to bias: The hidden struggles of moms returning to work
In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments.
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Why Substack offers creators money to transfer their audience to its platform
Substack wants creators to outgrow it.
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How publishers are now approaching curation with a calculated embrace
Publishers are learning to work the curation game without buying into it, making peace with a system they don’t trust but can’t afford to ignore.
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Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
There’s still a lag between the availability of alt-IDs and actual demand from media buyers.
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How generative AI is changing creator contracts to prevent brand and copyright risks
Agencies say more brands want to adjust creator contracts with AI clauses to avoid future brand safety risks and copyright infringement.
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WTF is IAB Tech Lab’s Ad Creative ID Framework?
ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.
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Top 10 Best Email Verification Tools in 2025
Top 10 Best Email Verification Tools in 2025 Email marketing is one of the most powerful ways to engage with your clients and keep them informed. However, maintaining a clean email list is crucial to avoid damaging your sender’s reputation, high bounce rates, and dreaded spam complaints. Invalid […] The post Top 10 Best Email…
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Google Search Central Live NYC: Insights On SEO For AI Overviews
Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results The post Google Search Central Live NYC: Insights On SEO For AI Overviews appeared first on Search Engine Journal.
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Google Provides Timeline To Improve Publishers’ Search Visibility
Google commits to December deadline to improve independent publishers’ search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on Search Engine Journal.