Categoria: Tendências
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In Graphic Detail: How AI is changing search and advertising
The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
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Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate.
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Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.
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After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch.
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LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.
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The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
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How to Choose an AI Vendor: A Step-by-Step Guide for Smart Businesses
How to Choose an AI Vendor: A Step-by-Step Guide for Smart Businesses Artificial intelligence is no longer the purview of science fiction. It powers your smartphone suggestions, drives logistics around the world, chats with customers on your behalf, and helps businesses of all sizes make more informed decisions, […] The post How to Choose an…
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Cool Marketing Ideas for Pet Stores
Cool Marketing Ideas for Pet Stores Pet stores are more than just places to buy food or toys. They are community spaces where pet lovers meet, share their experiences, and learn. Creative marketing ideas can help your store stand out in the growing pet industry. Engaging customers means […] The post Cool Marketing Ideas for…
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Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.
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Yelp Vs. Google Antitrust Case Survives First Big Test
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.