Categoria: Tendências
-
Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.)
-
Content Churn in Google Doubled Over Five Years
We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
-
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
-
The battle for AI search bars is becoming more conversational
Also, WPP eyes efficiencies with AI startup investments.
-
Roblox’s ad expansion sparks backlash from creator studios
In 2025, Roblox’s relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor.
-
‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
What started as backyard concerts in 2009 has morphed into a mini-festival on the Monday night of SXSW where somewhere between 3,000 and 5,000 attendees will make a stop at the agency’s fete.
-
Introducing WorkLife Presents: Mom’s at Work – a podcast on the harsh realities for working mothers
Balancing work and family isn’t easy, but with the right support, working mothers can thrive both at home and in the workplace.
-
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
-
Amazon tried to make shopping social. Here’s why it didn’t click
After launching the Amazon Inspire platform in 2022, it’s surprising that even the biggest player in e-commerce couldn’t make social shopping work.
-
SEO-Driven Content Architecture — Whiteboard Friday
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.