Categoria: Tendências

The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner. 

At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.

Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.

NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.

LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. The post LinkedIn Shares What Works For AI Search Visibility appeared first on Search Engine Journal.

YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI. The post YouTube CEO Reveals Your Video Marketing Strategy For 2026 appeared first on Search Engine Journal.

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.

A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Controversial Proposal To Label Sections Of AI Generated Content appeared first on Search Engine Journal.